There are essentially two paths to strategic data storage. The path you choose before you bring in the data will determine what’s possible in your future. Although your company’s objectives and resources will normally suggest the most reasonable path, it’s important to establish a good working knowledge of both paths now, especially as new technologies and capabilities gains wider acceptance.
We’ll name these paths for their destinations: The Warehouse or the Lake. As you stand here are the fork in the data road considering which way to go, we’ve assembled a key to what these paths represent and a map to what could be waiting at the end of each road.