Computer on desk: Application Integration

Trying to determine what applications your organization needs? The application integration question can be a challenging exercise. According to Harvard Business Review, 52% of Fortune 500 companies from 2000 have ceased to exist because of digital disruption. Their lack of innovation proved one key point: companies must be agile and quick enough to implement new technologies if they wish to remain competitive. APIs enable companies to build robust applications using a variety of integrations. These integrations, when woven together, create a seamless user experience. Here are five API types you might use in your next project.

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1. API Type: Calendly

Calendly is a powerful scheduling platform that simplifies coordinating and scheduling meetings between multiple invitees. With Calendly, you can eliminate the back-and-forth emails and allow invitees to schedule meetings on your calendar based on your availability preferences. Simply create a link and share it. The invitees can then schedule time on your calendar via the link. The app also automates reminders and follow-ups. Create a free DreamFactory trial account to learn how this API integration works.

Common Calendly Integrations

Salesforce – Salesforce is a platform used to manage the entire sales pipeline. With this API type, developers can perform tasks such as automatically scheduling meetings based on new leads. 

QuickBooks – QuickBooks Online enables businesses of all sizes to keep track of finances in an easy-to-use tool. Integrating with Calendly lets users create new invoices, receipts, or bank deposits based on Calendly events.

ClickFunnels – Automating sales using ClickFunnels eliminates the time-consuming task of following up on leads. An API type such as Calendly allows for the embedding of a calendar into the marketing funnel.

2. API Type: Dropbox

Managing documents across an entire company can create chaos and lead to a document management headache. Dropbox, a cloud storage system, simplifies document management. Dropbox provides complete control over organizing content and makes it easy to share documents between team members.

Common Dropbox API Integrations

Asana– Asana is a project management platform to coordinate multiple projects across the organization. Developers can do things such as attach Dropbox files directly to Asana tasks or create a new document in Dropbox based on an Asana task.

Shopify – Shopify makes building e-commerce websites a breeze by providing all tools necessary to create an online store. Developers can use this Shopify API type to perform tasks such as creating a new file in Dropbox based on criteria such as an abandoned cart, a new order or a new fulfilled order.

PayPal– With PayPal individuals and businesses can send and receive money via email. A common Dropbox integration is to create a text file or folder when there is a successful sale in PayPal.

3. API Type: Google Contacts

Google Contacts is Google’s contact management tool available with Gmail or as a standalone option with the Google Business Suite.

Common Google Contacts Integrations

LinkedIn – As a networking and career platform, LinkedIn empowers users to connect with other professionals around the world. 

Typeform – Typeform is a tool that lets users create web forms with a drag-and-drop web interface. A common use case for the Typeform API type is to create a new Google contact based on a form entry.

Facebook – The popular social media platform lets users connect with friends and family all over the world on a single platform. Developers can integrate Facebook with Google Contacts to keep contacts in sync across both services.

4. API Type: Stripe

As one of the most common online payment platforms, Stripe also offers robust invoicing capabilities. For many organizations, application integration efforts start with the integration of Stripe and will have your business ready to issue invoices, manage subscriptions and track payment from Day One.

Common Stripe Integrations

Google Contacts – A useful integration of Google Contacts is adding or updating a contact when a new customer is created in Stripe

Kajabi – Kajabi is a platform for delivering online courses. A Stripe integration with Kajabi would allow customers to pay for a course through Stripe. Register for a free trial of DreamFactory to see how this integration can fit into your project.

Zendesk – This consolidated customer support, sales, and marketing platform helps sales teams to better nurture leads. A common use case for this integration is creating a new customer or invoice in Stripe when a new ticket gets created in Zendesk.

5. API Type: Intercom

Intercom is a messaging platform that enables companies to communicate with website visitors through a dashboard.

Common Intercom Integrations

Squarespace – As a website builder, Squarespace lets customers build professional and modern-looking sites using templates and a drag-and-drop interface. Connecting Intercom with Squarespace adds real-time customer communication to the site. 

Google Tasks – Using the Intercom API type, developers can create workflows such as adding a new item in Google Tasks when a new user is created in Intercom.

Toggl – Toggl is a web-based time entry tool. Integrating Toggl with Intercom enables functionality such as creating a new entry in Toggle based on a user event in Intercom.

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Application Integration with DreamFactory

Application integration via APIs are are the future of enterprise enablement. By integrating several API types, companies can build robust and feature-rich applications. These apps are vital to meeting customer demand. Sign up for DreamFactory and get access to an expansive catalog of these API types and more available that are ready for immediate use. 

Related reading:

Key Questions to Ask When Building an API