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If your startup is planning to build an app, you're going to need an Application Programming Interface, better known as an "API." The role of an API is to give your app a set of directions so it can get all the information it needs to interact with your business. APIs are extremely valuable, but they can also be difficult to navigate. Here's a look at the 10 best APIs for start-ups that will ensure your business has the fundamental technology needed to be successful in 2023.

Why Do Startups Need APIs?

Startups are under constant pressure to innovate rapidly, scale efficiently, and outpace competition. APIs emerge as a crucial element in this scenario, offering a multitude of benefits that are hard to overlook. For one, they drastically reduce development time. Startups can integrate various functionalities through APIs, like payment processing or social media integration, instead of building these systems from scratch. This not only speeds up product development but also aids in smooth scalability as the business expands.

Cost efficiency is another significant advantage. Startups, often running on tight budgets, can save substantial resources by using APIs, which cuts down the need for extensive internal development. This way, they can allocate their funds more effectively across different business needs. APIs also enable startups to focus on their core product or service. By outsourcing peripheral tasks to third-party services, they can concentrate on enhancing their unique offerings.

APIs also play a vital role in elevating user experience. By incorporating functionalities like mapping or payment services, startups can offer a richer, more seamless experience to their users, which is key to customer satisfaction and loyalty. The capacity of APIs to foster innovation is equally important. Startups can experiment with a variety of APIs to introduce new features and stay agile in the fast-paced market.

Access to data and analytics through APIs offers insightful perspectives on market trends and customer behaviors, assisting startups in making data-driven decisions. Being part of an existing ecosystem through popular APIs can also open doors to community building, partnerships, and exploring new markets. Furthermore, with many APIs offering compliance with standards like GDPR and robust security features, startups can navigate the complex landscape of data security and regulatory compliance more easily.

How to Evaluate the Best APIs for Startups

Here are the key things to consider when evaluating APIs for startups:

Integration and Compatibility

Evaluate how well the API can integrate with your existing systems, frameworks, and programming languages. Seamless integration can save you significant development time and resources, enabling you to focus on building your core product.

Security and Compliance

Data security and compliance should be top priorities when choosing an API, especially if you handle sensitive information. Look for APIs that offer robust security features like encryption, authentication, and access controls, as well as compliance with industry standards and regulations relevant to your business.

Documentation and Developer Experience

Clear, well-documented APIs can greatly improve the developer experience and accelerate your development process. Prioritize APIs with comprehensive documentation, code samples, and active developer communities for support and knowledge sharing

#1 DreamFactory

DreamFactory is the easiest way to automatically generate, publish, manage, and secure REST APIs, convert SOAP To REST, and aggregate disparate data sources through a single API platform. It’s sort of like Hasura, but for REST APIs!

Instantly generate APIs from any database with built-in enterprise security controls that operates on-premises, air-gapped, or in the cloud.

DreamFactory also generates a comprehensive REST API for SQL, NoSQL, file storage, email, and push notifications. You can securely call any web services, including custom-built REST APIs and SOAP services. DreamFactory generates and publishes your new REST API in seconds and with live API docs.

DreamFactory also provides server-side scripting with the V8 Javascript Engine, Node.js, PHP, and Python. DreamFactory makes it easy to write server-side scripts and attach your scripts to any API request and response event.

DreamFactory makes pricing easy, it offers a free open source version, but scales based on your business needs.

#2 Yahoo! Finance

Yahoo! Finance offers financial data, news, and relevant tools and is an essential inclusion in any list of best APIs for start-ups. The associated API endpoints can be very useful for start-ups and include:

  • Get Summary: Use this endpoint to generate a real-time summary of the market as things change, with information specific to the region you choose.
  • Get Movers: Use this endpoint to retrieve information for a given region pertaining to the gainers, losers, and actives for the day. 
  • Get Quotes: Use this endpoint to retrieve information for a specific group of stocks or single stock by specifying its symbol.
  • Get Charts: Use this endpoint to retrieve data you can use to visualize the chart and comparisons for a given stock. The data will include timestamps, trading periods, and other critical information. 

Here at DreamFactory, we specialize in using APIs to solve development challenges. Explore our integrations to learn more.

#3 URL Shortener Service

The simple API offered by the URL Shortener Service is straightforward, but it has a million potential applications. Paste in a link, and a shorter version will pop out. There are no limits to the number of links you can shorten, with the only limit imposed being only three concurrent calls per second. Links never die, either.

#4 MusiXmatch 

The largest database of lyrics in the world, MusiXmatch serves over 50 million active users with lyrics to over 14 million songs. The API endpoints give you complete access to the album and lyrics data. EnThe largest lyrics library in the world, MusiXmatch, provides lyrics to more than 14 million songs to its over 50 million active users. You have full access to the album and lyrics data using the API endpoints. Endpoints give you access to information such as song lists within albums, artist and album information, related artists, song lyrics matching, and more. Deezer is a comparable but less popular substitute.

#5 Numbers API

Use the Numbers API to get facts about math, data, and numbers in addition to trivia. You can use various endpoints to get a date fact, year fact, math fact, trivia fact, or random fact. 

Wondering how you can keep your various APIs organized? DreamFactory can help! Learn more about the benefits of partnering with DreamFactory.


With SYSTRAN, you can analyze a multitude of structured and unstructured data, even across multiple languages. SYSTRAN is particularly powerful when you need to analyze social media posts, web content, user-generated content, and other diverse forms of data. It's scalable, reliable, and easy to use. 

#7 Currency Exchange

Using the Currency Exchange API, you can get exchange rates in real-time for currencies around the world. Endpoints include the ability to get a quote by specifying a source and destination, along with an optional amount. You can also list available quotes using another endpoint. 

#8 Email Validator 

With the Email Validator API, you'll be able to clean your email lists and help reduce fraud by checking for fake DNS along with regex functions to check for length and accepted characters. For example, "" would often be mis-marked as a valid email, but this API will recognize it as fake because the domain doesn't exist. Given the extent to which email capture is part of many start-up sales and marketing processes, an email validator should be part of any thinking around best APIs for start-ups.

#9 City Geo-Location Lookup

Another simplistically beautiful API, the City Geo-Location Lookup enables you to find the Latitude and Longitude of any city along with its Time-Zone. Ideal for applications that require mapping and geotagging or feature location-specific listings, like business or user profiles.

#10 Words API

The Words API is often called the "API for English" as it offers a number of functions, giving you the ability to extract definitions and synonyms, retrieve examples of a word/phrase in use, find rhyming words, and more. 

API Management With DreamFactory

So what do the best APIs for start-ups have in common? Ultimately, these APIs offer some incredibly versatile functionality, the question is: How can your startup utilize such APIs in a manner that's sustainable, scalable, and meaningful? Don't let your API assets go to waste due to a bad API strategy. Let DreamFactory show you how effortless API management can be. Schedule a free trial today!

Related reading:

8 Tips for Optimizing an API

FAQs on APIs for Startups

Why are APIs important for startups?

APIs provide several benefits for startups, including faster development time by integrating existing functionalities, cost efficiency by reducing the need for extensive internal development, enhancing user experience through seamless integration of third-party services, fostering innovation through experimentation, access to data and analytics for data-driven decision making, and easier compliance with standards and regulations.

How do APIs help startups scale efficiently?

APIs allow startups to easily integrate additional functionalities and services as their user base and data demands grow, enabling seamless scalability without compromising speed or reliability.

What factors should startups consider when evaluating APIs?

Key factors to consider include scalability and performance, ease of integration and compatibility with existing systems, security and compliance with relevant standards and regulations, and the quality of documentation and developer experience.

Why is security and compliance important when choosing APIs?

Startups often handle sensitive user data, making data security and compliance with regulations like GDPR crucial. APIs with robust security features like encryption, authentication, and access controls can help startups navigate the complex landscape of data security and regulatory compliance more easily.

How can well-documented APIs benefit startups?

Clear and comprehensive documentation, code samples, and active developer communities can greatly improve the developer experience and accelerate the development process, allowing startups to focus on building their core product.

Can APIs help startups save costs?

Yes, by integrating existing functionalities through APIs instead of building them from scratch, startups can save substantial resources and allocate their often limited funds more effectively across different business needs.

How can APIs foster innovation for startups?

APIs enable startups to experiment with a variety of third-party services and functionalities, introducing new features and staying agile in the fast-paced market.