--- title: How to Execute a Great API Strategy description: Knowing how to execute a well planned API strategy has become an essential component of any IT department. DreamFactory makes API creation easier than ever. image: https://blog.dreamfactory.com/hubfs/Imported_Blog_Media/Image145.jpg --- [![DreamFactory logo](https://cdn.prod.website-files.com/64ed8da8a866be7a702fbae0/68d51994d3678214b54acb60_dreamfactory-navbar-logo.svg)](https://www.dreamfactory.com/) Products & Services [AI Data Gateway](https://www.dreamfactory.com/ai-data-gateway/overview) [Overview Why DreamFactory exists](https://www.dreamfactory.com/ai-data-gateway/overview) [Data Gov, Comp, Security Policy enforcement at the API layer](https://www.dreamfactory.com/ai-data-gateway/ai-data-governance) [Standard API Layer One contract for every backend](https://www.dreamfactory.com/ai-data-gateway/standard-api-layer) [API Gateway Functionality Routing, auth, rate limits, observability](https://www.dreamfactory.com/ai-data-gateway/api-gateway-functionality) [Deployment & Integration Self-hosted, cloud, hybrid](https://www.dreamfactory.com/ai-data-gateway/on-premise-deployment-and-integration) [Developer Productivity Auto-generated, never hand-coded](https://www.dreamfactory.com/ai-data-gateway/ai-development-accelerated) [AI App Architectures Patterns for RAG, agents, MCP](https://www.dreamfactory.com/ai-data-gateway/enterprise-ai-architectures) AI Data Models [AIOpenAI](https://www.dreamfactory.com/use-cases/openai) [GGoogle Gemini](https://www.dreamfactory.com/use-cases/google-gemini) [CAnthropic Claude](https://www.dreamfactory.com/use-cases/anthropic-claude-landing) [LMeta Llama](https://www.dreamfactory.com/use-cases/meta-llama) [MMistral AI](https://www.dreamfactory.com/use-cases/mistral) [CoCohere](https://www.dreamfactory.com/use-cases/cohere) Services and support [Quickstart Service Packages Expert-led Quickstarts to production](https://www.dreamfactory.com/services-and-support/quickstart-services-packages) API Management [Generate & Manage REST APIs From any database, in seconds](https://www.dreamfactory.com/api-management/generate-rest-apis) [Features Security, scripting, self-hosted & more](https://www.dreamfactory.com/api-management/features) [API Generation The complete guide to auto-generated APIs](https://blog.dreamfactory.com/a-complete-guide-to-api-generation) [API Management Concepts, tools, and best practises](https://blog.dreamfactory.com/what-is-api-management-a-brief-overview-of-api-management-concepts-and-tools?_gl=1*jl0njh*_gcl_au*MjQzMjgwMTc3LjE3ODIzMjI3MzY) Use Cases AI Use Cases [AI Data Access Secure, governed reads for your LLMs](https://www.dreamfactory.com/use-cases/ai-data-access) [MCP Server Drop-in Model Context Protocol](https://www.dreamfactory.com/use-cases/mcp-server) [Legacy Modernization Wrap mainframes with REST](https://www.dreamfactory.com/use-cases/legacy-modernization) [Data Governance Audit every call, enforce every policy](https://www.dreamfactory.com/use-cases/data-governance) [Customer Case Studies](https://www.dreamfactory.com/case-studies) [Energy Modernization](https://www.dreamfactory.com/case-studies/energy-snowflake-modernization) [Government Modernization](https://www.dreamfactory.com/case-studies/government-mainframe-oracle-modernization) [Government Business Intelligence](https://www.dreamfactory.com/case-studies/government-sql-server-bi-analyst-queries) [Manufacturing Modernization](https://www.dreamfactory.com/case-studies/steel-manufacturing-sap-erp-modernization) [Financial Services Investor Portal](https://www.dreamfactory.com/case-studies/financial-services-sql-server-investor-portal) [Non-Profit Partner Data Sharing](https://www.dreamfactory.com/case-studies/non-profit-sql-server-partner-data-sharing) [Professional Services Exec Dashboards](https://www.dreamfactory.com/case-studies/professional-services-erp-dashboards) [Education HR and External Data Sharing](https://www.dreamfactory.com/case-studies/education-student-hr-sql-server-mysql-external-data-sharing) Industries Industries #### [Healthcare HIPAA-grade APIs across EHR, claims, and labs.](https://www.dreamfactory.com/use-cases/healthcare) #### [Financial Services Portfolios, partners, and portals on one layer.](https://www.dreamfactory.com/use-cases/financial-services) #### [Government Modernize mainframes without re-platforming.](https://www.dreamfactory.com/use-cases/government) #### [Manufacturing SAP, MES, and shop-floor data, governed.](https://www.dreamfactory.com/use-cases/manufacturing) #### [Spotlight How enterprises run on DreamFactory From healthcare to energy to finance — governance baked into every endpoint. Browse case studies →](https://www.dreamfactory.com/case-studies) Connectors SQL Database [SQL SQL Server](https://www.dreamfactory.com/connectors/sql-server) [OR Oracle](https://www.dreamfactory.com/connectors/oracle) [PG PostgreSQL](https://www.dreamfactory.com/connectors/postgresql) [My MySQL](https://www.dreamfactory.com/connectors/mysql) NoSQL & Docs [Dy DynamoDB](https://www.dreamfactory.com/connectors/dynamodb) [Do DocumentDB](https://www.dreamfactory.com/connectors/azure-documentdb) [Mo MongoDB](https://www.dreamfactory.com/connectors/mongodb) [Cb CouchDB](https://www.dreamfactory.com/connectors/couch-db) Cloud Warehouses [S3 S3](https://www.dreamfactory.com/connectors/amazon-s3) [Ab Azureblob](https://www.dreamfactory.com/connectors/azure-blob) [FS FTP/SFTP](https://www.dreamfactory.com/connectors/ftp-sftp) [LS Local Storage](https://www.dreamfactory.com/connectors/local-storage) C & SaaS [Sf Salesforce](https://www.dreamfactory.com/connectors/salesforce) [API REST / SOAP](https://www.dreamfactory.com/connectors/soap-to-rest) [See all 30+ connectors](https://www.dreamfactory.com/connectors) [Blog](https://blog.dreamfactory.com/) [FREE 30 Minute Demo](https://www.dreamfactory.com/demo) [![DreamFactory logo](https://cdn.prod.website-files.com/64ed8da8a866be7a702fbae0/68d51994d3678214b54acb60_dreamfactory-navbar-logo.svg)](https://www.dreamfactory.com/) ![hamburger](https://blog.dreamfactory.com/hubfs/raw_assets/public/dreamfactory/images/megamenu/menu-hamburger.svg) ![close](https://blog.dreamfactory.com/hubfs/raw_assets/public/dreamfactory/images/megamenu/close-menu.svg) Back to main menu Products & Services Use Cases Industries Connectors [Blog](https://blog.dreamfactory.com/) [FREE 30 Minute Demo](https://www.dreamfactory.com/demo) [AI Data Gateway](https://www.dreamfactory.com/ai-data-gateway/overview) [Overview Why DreamFactory exists](https://www.dreamfactory.com/ai-data-gateway/overview) [Data Gov, Comp, Security Policy enforcement at the API layer](https://www.dreamfactory.com/ai-data-gateway/ai-data-governance) [Standard API Layer One contract for every backend](https://www.dreamfactory.com/ai-data-gateway/standard-api-layer) [API Gateway Functionality Routing, auth, rate limits, observability](https://www.dreamfactory.com/ai-data-gateway/api-gateway-functionality) [Deployment & Integration Self-hosted, cloud, hybrid](https://www.dreamfactory.com/ai-data-gateway/on-premise-deployment-and-integration) [Developer Productivity Auto-generated, never hand-coded](https://www.dreamfactory.com/ai-data-gateway/ai-development-accelerated) [AI App Architectures Patterns for RAG, agents, MCP](https://www.dreamfactory.com/ai-data-gateway/enterprise-ai-architectures) AI Data Models [AIOpenAI](https://www.dreamfactory.com/use-cases/openai) [GGoogle Gemini](https://www.dreamfactory.com/use-cases/google-gemini) [CAnthropic Claude](https://www.dreamfactory.com/use-cases/anthropic-claude-landing) [LMeta Llama](https://www.dreamfactory.com/use-cases/meta-llama) [MMistral AI](https://www.dreamfactory.com/use-cases/mistral) [CoCohere](https://www.dreamfactory.com/use-cases/cohere) Services and support [Quickstart Service Packages Expert-led Quickstarts to production](https://www.dreamfactory.com/services-and-support/quickstart-services-packages) AI Data Models [Generate & Manage REST APIs From any database, in seconds](https://www.dreamfactory.com/api-management/generate-rest-apis) [Features Security, scripting, self-hosted & more](https://www.dreamfactory.com/api-management/features) [API Generation The complete guide to auto-generated APIs](https://blog.dreamfactory.com/a-complete-guide-to-api-generation) [API Management Concepts, tools, and best practises](https://blog.dreamfactory.com/what-is-api-management-a-brief-overview-of-api-management-concepts-and-tools?_gl=1*jl0njh*_gcl_au*MjQzMjgwMTc3LjE3ODIzMjI3MzY) AI Use Cases [AI Data Access Secure, governed reads for your LLMs](https://www.dreamfactory.com/use-cases/ai-data-access) [MCP Server Drop-in Model Context Protocol](https://www.dreamfactory.com/use-cases/mcp-server) [Legacy Modernization Wrap mainframes with REST](https://www.dreamfactory.com/use-cases/legacy-modernization) [Data Governance Audit every call, enforce every policy](https://www.dreamfactory.com/use-cases/data-governance) [Customer Case Studies](https://www.dreamfactory.com/case-studies) [Energy Modernization](https://www.dreamfactory.com/case-studies/energy-snowflake-modernization) [Government Modernization](https://www.dreamfactory.com/case-studies/government-mainframe-oracle-modernization) [Government Business Intelligence](https://www.dreamfactory.com/case-studies/government-sql-server-bi-analyst-queries) [Manufacturing Modernization](https://www.dreamfactory.com/case-studies/steel-manufacturing-sap-erp-modernization) [Financial Services Investor Portal](https://www.dreamfactory.com/case-studies/financial-services-sql-server-investor-portal) [Non-Profit Partner Data Sharing](https://www.dreamfactory.com/case-studies/non-profit-sql-server-partner-data-sharing) [Professional Services Exec Dashboards](https://www.dreamfactory.com/case-studies/professional-services-erp-dashboards) [Education HR and External Data Sharing](https://www.dreamfactory.com/case-studies/education-student-hr-sql-server-mysql-external-data-sharing) Industries #### [Healthcare HIPAA-grade APIs across EHR, claims, and labs.](https://www.dreamfactory.com/use-cases/healthcare) #### [Financial Services Portfolios, partners, and portals on one layer.](https://www.dreamfactory.com/use-cases/financial-services) #### [Government Modernize mainframes without re-platforming.](https://www.dreamfactory.com/use-cases/government) #### [Manufacturing SAP, MES, and shop-floor data, governed.](https://www.dreamfactory.com/use-cases/manufacturing) SQL Database [SQL SQL Server](https://www.dreamfactory.com/connectors/sql-server) [OR Oracle](https://www.dreamfactory.com/connectors/oracle) [PG PostgreSQL](https://www.dreamfactory.com/connectors/postgresql) [My MySQL](https://www.dreamfactory.com/connectors/mysql) NoSQL & Docs [Dy DynamoDB](https://www.dreamfactory.com/connectors/dynamodb) [Do DocumentDB](https://www.dreamfactory.com/connectors/azure-documentdb) [Mo MongoDB](https://www.dreamfactory.com/connectors/mongodb) [Cb CouchDB](https://www.dreamfactory.com/connectors/couch-db) Cloud Warehouses [S3 S3](https://www.dreamfactory.com/connectors/amazon-s3) [Ab Azureblob](https://www.dreamfactory.com/connectors/azure-blob) [FS FTP/SFTP](https://www.dreamfactory.com/connectors/ftp-sftp) [LS Local Storage](https://www.dreamfactory.com/connectors/local-storage) C & SaaS [Sf Salesforce](https://www.dreamfactory.com/connectors/salesforce) [API REST / SOAP](https://www.dreamfactory.com/connectors/soap-to-rest) [See all 30+ connectors](https://www.dreamfactory.com/connectors) [![back arrow](https://blog.dreamfactory.com/hubfs/raw_assets/public/dreamfactory/images/orange-arrow.svg) Blog](https://blog.dreamfactory.com/) # How to Execute a Great API Strategy by Spencer Nguyen ![calendar icon](https://blog.dreamfactory.com/hubfs/raw_assets/public/dreamfactory/images/calendar-icon.svg) November 2, 2021 Table of contents RECOMMENDED ARTICLES - [A Complete Guide to API Generation](https://blog.dreamfactory.com/a-complete-guide-to-api-generation) - [10 Best API Management Tools](https://blog.dreamfactory.com/what-is-api-management-a-brief-overview-of-api-management-concepts-and-tools) - [Creating a Microsoft SQL Server API in Less Than 5 minutes with DreamFactory](https://blog.dreamfactory.com/creating-a-microsoft-sql-server-api-in-less-than-5-minutes-with-dreamfactory) - [Hasura vs. DreamFactory: A Comprehensive Comparison](https://blog.dreamfactory.com/hasura-vs-dreamfactory) - [Build A Snowflake REST API in Less Than 5 Minutes](https://blog.dreamfactory.com/generate-a-snowflake-rest-api-in-less-than-5-minutes) ![](https://blog.dreamfactory.com/hubfs/Imported_Blog_Media/Image145.jpg) Knowing how to execute an API strategy for your organization offers numerous benefits. As today’s business and technology worlds move to cloud-based environments, APIs play an essential role in creating a successful cloud-based infrastructure. Some companies, such as Stripe and Twilio, [use great APIs](https://techcrunch.com/2019/09/06/apis-are-the-next-big-saas-wave/) to stand out from their competitors and generate higher revenues. You don’t necessarily need a lot of technical experience to execute an API strategy that delivers quality outcomes. With the right tools and a little guidance, you can learn how to execute an API strategy that fits your organization’s needs perfectly. ### **Establish Goals for Your API Ecosystem** Defining goals plays a critical role in determining how to build an API strategy that works for your organization. In most cases, you should know your objectives and work backward to create an ecosystem that fills those needs. For example, an insurance company that gives its vendors access to its database through an API should start with defining that goal and creating an API that serves third-party vendors. Unless you work with a large company with an existing [API ecosystem](https://blog.dreamfactory.com/what-is-an-api-ecosystem/), it makes sense to start by defining small goals. Once you decide that you can meet that objective, work on a loftier goal until you have an ecosystem that serves everyone who needs access to your data. Monitor your API performance to detect small challenges before they turn into big problems. ### Add APIs to a Cloud-First Strategy More companies are [moving toward cloud-first strategies](https://www.forbes.com/sites/forbestechcouncil/2020/10/14/five-reasons-more-businesses-are-choosing-cloud/?sh=71fddcef33d9) so they can store and analyze data more efficiently, improve business continuity, and save money while benefiting from the latest technologies. Moving resources to the cloud offers plenty of benefits, but it also has some potential drawbacks. For example, becoming cloud-dependent could mean that you lose access to legacy systems that still contain useful information. [Add APIs to your cloud-first strategy](https://blog.dreamfactory.com/achieving-a-cloud-first-strategy-with-apis/) so you can get the best of both worlds. With a properly configured API, you can continue using legacy systems while taking advantage of cloud services. Your APIs essentially bridge the gap between your on-premises and cloud-based assets. Have unexpected challenges made it difficult for you to achieve a cloud-first strategy with APIs? [Reach out to the team at DreamFactory](https://www.dreamfactory.com/support/) to learn more about how the platform can help. You can also use the [DreamFactory Community](https://community.dreamfactory.com/) to see whether someone has already asked your question. You might find that the question has been answered, so you can overcome the challenge as quickly as possible. ### **Use Incremental API Rollouts** Instant API creation makes it simple for practically anyone to generate flexible, fully documented APIs. That doesn’t mean you should roll out several new APIs on the same day. While rare, you could encounter challenges that make it unexpectedly difficult to manage your API ecosystem. You can manage your APIs much more effectively through an incremental rollout strategy. Each step will teach you how to build an API strategy that meets your specific goals. If something doesn’t work as planned, you can take some time to document the problem and find a solution. It’s much easier to deal with one problem than dozens at once. Incremental rollouts will also help new users learn how to make their APIs more effective. Instead of sending out a dozen basic APIs, you can dedicate each day to learning something new that makes today’s API better than the previous day’s. ### **Manage Your API Ecosystem** At this point, you might think you already know how to build an API strategy. Even if you understand the basics, you need to monitor your APIs to make sure they continue serving your needs. As user concerns and business processes change, you might need to update your APIs. Your growing API ecosystem can also present opportunities for improvement. Managing several APIs can become tedious and difficult. [Consolidating your API activities](https://blog.dreamfactory.com/why-consolidating-api-activities-into-an-api-management-platform-could-benefit-your-organization/) into one platform helps eliminate those challenges. ## **Executing Your API Strategy with DreamFactory** DreamFactory makes it easier than ever for you to learn how to execute an API strategy without becoming a technical expert. The DreamFactory platform does most of the work for you, so you don’t need extensive training to create and manage APIs. [Start your free 14-day trial](https://genie.dreamfactory.com/register) with DreamFactory to experience how much easier it becomes to build an effective API strategy when you use a reliable platform that comes with rock-solid security, instant API creation, and many other features. Related reading: [8 Tips for Optimizing an API](https://blog.dreamfactory.com/8-tips-for-optimizing-an-api/) TAGS: [API Strategy](https://blog.dreamfactory.com/tag/api-strategy) ![Spencer Nguyen](https://blog.dreamfactory.com/hs-fs/hubfs/d0352ad8ab4e13aed9bf6eb0839b43c5.png?width=100&height=100&name=d0352ad8ab4e13aed9bf6eb0839b43c5.png) Spencer Nguyen As a seasoned content moderator with a keen eye for detail and a passion for upholding the highest standards of quality and integrity in all of their work, Spencer Nguyen brings a professional yet empathetic approach to every task. 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