by Tony Harris
• February 22, 2021
Inertia, cynicism, and doubt can make it difficult for organizations to commit to digital transformation. Employees, executives, and stakeholders might resist digital transformation initiatives even after you explain its benefits. It often takes more than explaining benefits. You get the best results when you can build a community of digital transformation evangelicals who get others excited about adopting new technologies. In this article we’ll discuss what evangelism in the digital transformation context looks like and how it could work for your organization.
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Ideally, enthusiasm for digital transformation should come from someone in a position of authority. For example, a CIO (Chief Information Officer) can introduce supervisors to the benefits of digital transformation while implementing policies that support adoption. Supervisors might resist at first, but most of them will follow policy. It doesn’t take very long before the CIO’s encouragement becomes infectious.
IT managers also have significant influence over a company’s digital culture. Managers can develop a community of enthusiastic digital transformation by urging employees to try new technologies. Reward creative thinking, early adoption, and strategic planning – even when employees don’t get the results they expected.
Employees who know that they can take planned risks will seek out emerging technologies that can make business processes more efficient and accurate. Having an energised group of ‘end users’ who can champion a particular digital transformation imitative will go along way to improving the ultimate success of that initiative.
Terms like “enthusiasm” can feel vague to a lot of people. What concrete steps can you take to grow a tech-savvy community that’s excited about trying new tools? Fortunately, there are a range of low cost activities that you can complete that serve to build a community within your organization. Some of the steps you might try include:
The benefits of digital transformation will vary depending on the organization. When you get members of your community truly excited about exploring new technologies, you can expect to see benefits like:
None of these benefits, however, will happen without the initiative of members of your organization who are willing to invest their time and effort into learning new technologies and understanding how they translate to the ‘end user’. Time should be invested to cultivate members within your organization and to give them the tools and knowledge they will need to build the desired community.
You can’t succeed in building a community of evangelists until you find solutions that improve the way in which employees do their job and enhance the quality of their work. DreamFactory provides a comprehensive API management platform that compliments any digital transformation program. Start your free trial with DreamFactory to easily combine databases, transform SOAP into REST, and create APIs that connect all of your digital assets.
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