Why Fortune 500 companies are re-building their API integrations

Russell Crowe as John Nash in the movie ‘A Beautiful Mind’

These days, companies are overflowing in data and tolerating ancient API-integrations. Across all industries.

Buried in that data are trends that point to customer insights, inefficiencies and synergy opportunities that could provide a competitive edge to a company. Or, just help a company catch back up to its competitive peers.

But how to best harness this data? Not everyone is like the genius John Nash in the movie ‘A Beautiful Mind’ that can look at raw data and see the hidden, correlated magic. After all, John Nash was an 8 sigma event.

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DreamFactory launches ‘Middle-Out Middleware’ with Gavin Belson

The name ‘Gavin Belson’ has earned many accolades over the years: serving as Chief Innovation Officer at Hooli, founding and co-leading Nucleus compression technology, and generally making the world a better place. Now, DreamFactory is proud to announce that Gavin Belson has joined its advisory board, bringing with him a plethora of experience to help guide and mentor the upcoming Middle-Out Middleware launch.




Arriving just in time for DreamFactory’s new product, Gavin has been central to understanding the problems facing today’s smart developers and why they need Middle-Out Middleware. “Middleware is a method of reducing the noise and software services between the end user device and the data sources that power applications. DreamFactory has already delivered a single layer of automated middleware for developers; but we are now excited to annouce a new product that changes all of that. Unlike regulare middleware, Middle-Out Middleware structures itself in such a way that devices and data sources are aligned for maximum ‘data stroke’ efficiency” Gavin stated at his latest press announcement, appearing via hologram at Hooli. He continued, “imagine a sheath cupping and pulling data from each data source, before moving to deliver the data to each device before again pulling the device data needs and moving back to the data sources. There are many efficiency losses. This is why Middle-Out Middleware changes the game. By using the same dedicated sheath to milk the data sources and device in a single smooth motion, amazing latency synergies are gained. Quite frankly, it makes everyone happy, faster.

Gavin’s advocacy has seen a number of Fortune 500 companies queue up to prototype just what sort of synergies this could translate into. One company’s CTO, remaining under NDA, told us “[t]his is the big release we have all been waiting for“.

Interested in trialling Middle-Out Middleware yourself? Launch is officially on 1 April 2019, and for the low low price of $3m USD p.a., your company could be charging forward with a platform unleashing the benefits that come with a Weissman score of 5.2.

What does this really mean? Contact DreamFactory to find out more!



Cleared for release through Hooli Public Relations via Gavin Belson

How I was port-out scammed in 3 hours

Tokyo, midday on a Friday. My phone kept buzzing during my customer meeting. The day was a workday, a day of travel and the day a personal property purchase was due to settle. Little did I know it was also the day I was the target of a “port-out” scam.

In the DreamFactory Tokyo office in Azabu Juban, Minato, in the few minutes I had between one meeting and the next, I glanced at my phone trying to keep pace with solicitor updates regarding my property transaction finalizing. Amidst the deluge of notifications my phone was providing, one thing I quickly dismissed were two verification SMS codes sent by my telco provider that I hadn’t asked for and didn’t give a second thought to:

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